Every leader wants a high-performing team.
The problem is, a high performance environment is not created by pressure, motivational posters, or asking people to “step up” for the fifth time this quarter.
One of the biggest reasons marketing falls flat is simple:
You are trying to speak to everyone.
A lot of small businesses are not broken.
They are just messy.
Too many moving parts.
Too many decisions stuck with the founder.
Too many things being done “the way we’ve always done them,” even though nobody can explain why.
Most teams do not struggle because people are lazy.
They struggle because the work is misaligned.
If you have ever looked at your team and thought:
Why do some people thrive in certain parts of the work but struggle in others?
Why do good ideas stall before they become reality?
Why does one person light up in a brainstorm while another comes alive when it is time to execute?
That is exactly where the 6 Types of Working Genius framework comes in.
